Portfolio
Web Development & Content Strategy
2024
- Project Management
- Content Strategy
- Web Development
- Marketing & Communication
This project started with an ambition to create the, ‘home of IT professionals in Europe.’
To achieve this, I worked with a range of stakeholders to develop a concept for a members-only site, packed with useful resources and underpinned with a social element.
I implemented this using a low-code approach in WordPress and BuddyPress. Drawing from and refining an existing brand identity, I used the full flexibility of modern WordPress, including the block editor, to create a flexible and engaging site.
Project Management
Using a structured project management approach, I coordinated the various stakeholders in this project to ensure decision maker buy-in, timely content development, and on-time delivery of the final site.
Content Strategy
This site is nothing without its content, a mix of articles, analysis, and in-depth resources. In collaboration with stakeholders, I developed a content strategy to ensure an engaging mix of articles that meet the needs of IT pros.
Web Development
I used a low-code approach to develop the site using the WordPress Block Editor. This reduced costs and saved development time, enabling the project to be completed faster and cheaper than if a traditional approach had been used.
Marketing & Communication
Ahead of the launch of the site, I prepared a detailed launch communication plan, designed to reintroduce the IT Professionalism Europe initiative and grow the site’s membership. This complemented existing SEO techniques built into the site that stimulated organic growth.
© Irish Computer Society 2024
How do you explain the essence of the Network Information Security 2 Directive in 24 seconds?
Organisations across Europe are about to be subject to new rules on cybersecurity and resilience and the Irish Computer Society developed a high-quality training solution to help them get ready.
As part of a wider campaign with in-depth articles, sponsored content in a major publication, and extensive email promotion, I produced this video to show the essence of what NIS2 compliance means and how the ICS training product can help.
Video Production
I have over a decade of video editing and production experience, with familiarity editing in Adobe Premiere Pro and DaVinci Resolve. This particular video was produced in Canva to meet a short turnaround time.
Marketing Strategy
While this is only 24 seconds of content, it forms part of a wider marketing strategy that I developed, aimed at reaching a wide organic and paid audience through a variety of channels and forms of communication. Overall, the campaign delivered increased training registrations.
Article Sample: Resilience makes business sense, and NIS2 will soon require it by law
The first episode of the 1978 TV show, ‘Connections’, introduced an obscure component from the electrical grid. Through the episode, it went on to show how that one component’s failure led to 1965’s cascading blackouts across New York. One failure, in a complex system, grounded flights, paralysed public transport, and disrupted hospitals, among countless other consequences.
There are parallels with the recent CrowdStrike disruption to airlines, public transport, hospitals, and more. Clearly, whether in 1965 or 2024, the web of technology powering modern society remains vulnerable.
Article Sample: AI Regulations Developing Around the World
Artificial Intelligence is in the sights of regulators around the world, with major and diverse new legislation on AI rules being brought forward in the EU, USA, and China, amongst others. Individual countries have also brought in regulation of specific AI tools in response to the recent rapid development of Large Language Models such as OpenAI’s ChatGPT or Google’s LAMDBA.
At the end of April, the European Parliament reached agreement in committee stage on the proposed AI Act, which would seek to regulate AI systems in four categories, ranging from “Unacceptable Risk AI” to “Minimal Risk AI”. The Act, which was proposed by the European Commission in 2021, aims to be technology neutral. In its current form, it will ban some uses of AI where there is considered to be an unacceptable risk. In other cases, it will impose obligations such as requiring risk assessment, the use of high-quality data sets, and clear information to be provided to users. “Minimal risk AI” systems, which the European Commission has indicated covers most AI systems used in Europe, can be freely used and developed under the proposed rules.